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Selous Metallurgical
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+263 628 44 667-9 Mon - Fri 08:00 - 17:00 P O Box 61, Selous, Zimbabwe
263 628 44 888-9 Mon - Fri 08:00 - 17:00 P O Box 61 Selous, Zimbabwe
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ZIMPLATS SOCIAL MEDIA POLICY AND GUIDELINES

1.     BACKGROUND

Social media, if used correctly, can be a powerful tool to connect with others and to create brand awareness.  However, it can be just as powerful in destroying relationships, our image and our brand. While an employee may speak for his or her behalf on social media, your actions may reflect on Zimplats.

You could get into legal trouble for the things you say and post on social media, so this policy aims to assist you to use social media in a responsible and safe way.  Zimplats could also get into legal trouble for the things you say or post on social media, so we expect you to act responsibly when you use social media. This policy will explain to you what we expect of you when you use social media.

When we talk about social media, we refer to platforms such as Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram, WeChat, WhatsApp, TikTok, blogs and all other similar social media or communication platforms.

This policy applies to all the temporary and permanent employees of Zimplats as well as agents and/or contractors working for Zimplats from to time.  When we talk about “employees” in this policy we refer to all employees, agents and contractors of Zimplats.

2.     GENERAL GUIDELINES FOR USING SOCIAL MEDIA

Employees must ensure that the use of social medial does not interfere with work commitments. Excessive and/or unauthorised use of social media during working hours may result in disciplinary action.

Employees must ensure that the use of social media does not contravene any other company policy, in particular the Zimplats Information Systems (IT) Policy, Internet and E-mail Policy, all other relevant security policies and, most importantly, the Zimplats Code of Ethics. Please ensure that you regularly familiarise yourself with these policies.

Zimplats expects its employees to honour people’s differences and never post, react to, or share content that could be seen as discriminatory against any person or group, for any reason.  Be polite and courteous, even if you disagree. 

Employees should not post, share, react or comment on a post that may be abusive, racist, constitute hate-speech, obscene, pornographic, discriminatory, harassing, derogatory, defamatory, unlawful or otherwise inappropriate.  We will refer to this as “inappropriate content” in this policy.  The posting, sharing, liking, commenting on, or reacting to inappropriate content is not acceptable to Zimplats.  Your posting, sharing, liking, commenting on or reacting to inappropriate content may lead to Zimplats taking disciplinary action against you and it may also lead to a criminal or civil claim against you.  You should therefore be cautious and should not engage in any online activities that may bring you or Zimplats into disrepute.

Employees should not post or share any content belonging to any third party unless they have the third party’s permission (copyright infringement is a crime, in other words, you could get into legal trouble for posting content, photos, music, etc. that does not belong to you).

Employees should at all times be respectful and quote accurate facts. Not everything you read on social media is true. You could be liable for defamation if you post untrue statements or comments about someone.  In other words, you could get into legal trouble for posting something about someone that is not true.

Employees should be considerate of other people’s privacy.  Do not discuss or post information about colleagues, competitors, customers or business associates without their prior written approval.

Employees are not allowed to post, share or forward any information about Zimplats that isn’t meant for the public. This includes any information that is confidential or proprietary to Zimplats.

Employees are not allowed to use any Zimplats logos and/or trademarks and/or images of the workplace in their posts on social media.

If for any reason, your personal posts or views could be confused to be that of Zimplats, you should make it clear that what you say is your own view and opinion and not that of Zimplats.  This is particularly important for managers, executives and all authorised employees who post on social media in their personal capacity.  Authorised employees’ personal postings should include the following standard disclaimer: “These are my own views and do not necessarily represent the views of Zimplats“.  See definition of authorised employees below.

The company will not condone any infringement or violation of any law nor will it condone any unethical dealings or behaviour.

Employees are also encouraged to remain mindful of the reputational damage they can do to themselves through the unwise use of social media.

3.     PARTICIPATING IN SOCIAL MEDIA ON BEHALF OF ZIMPLATS

Only employees who are authorised by Zimplats in writing may participate in social media on behalf of Zimplats.  We call these employees, “authorised employees”.  In other words, unless you are an authorised employee, you may not say or post anything on social media that may create the impression that you are talking on behalf of Zimplats.  If you see negative posts or comments about Zimplats on social media, you should let the comany know so that an authorised employee can deal with it in an appropriate way.

An authorised employee who participates in social media on behalf of Zimplats must:

  • ensure all posts are approved by the Head – Corporate Affairs prior to posting;
  • ensure that he/she is familiar with Zimplats’ views on specific issues and topics. Zimplats may instruct authorised employees to avoid certain subjects/topics;
  • use appropriate professional language in their communications on social media. While humor, text shorthand or jargon may be appropriate in certain forums and with certain target markets, it should not be used inappropriately or to the extent that Zimplats’ posts seem unprofessional;
  • ensure that they adhere to all terms and conditions applicable to a social media site;
  • ensure that any genuine errors in a contribution are immediately acknowledged and corrected; and
  • ensure that they always act in the best interests of Zimplats.

4.     LEGAL LIABILITY

Employees are legally responsible for their postings on social media and may be held liable if their posts are found to be defamatory, libelous or in violation of any other law.  Employees may also be held liable if they post any material belonging to Zimplats or a third party that is of a confidential nature or is subject to copyright. Disciplinary action will be taken against employees who bring Zimplats into disrepute and threaten Zimplats’ reputation. This will be treated as a serious offence which could result in dismissal.

5.     THE USE OF SOCIAL MEDIA FOR BUSINESS COMMUNICATIONS

Employees shall not use social media platforms for business communications with customers or business associates.  

Should an employee have a complaint against a colleague or management, proper channels should be used to address work-related issues and should not be posted on social media.

6.     FAILURE TO COMPLY WITH THIS POLICY

Failure to comply with this policy may result in disciplinary action being taken against the relevant employee. Employees should note that certain instances of non-compliance of this policy may lead to summary dismissal.

7.     MONITORING USE OF SOCIAL MEDIA WEBSITES

Zimplats reserves the right, in its sole and absolute discretion, to restrict or prevent access to certain social media websites through Zimplats’ network or IT systems as stipulated in the Zimplats Internet and E-mail Policy.

The use of social media (whether or not accessed for work purposes or using Zimplats’ assets and network) by employees may be monitored by Zimplats.

8.     TIPS FOR ONLINE SAFETY AND SECURITY

Zimplats is not an expert in online security, but to help you be safer online, we provide these simple tips: 

  • Always have a strong password to avoid unauthorised persons from accessing your account. You are responsible for posts or actions on your social media account, so keep your account safe.
  • Use and maintain proper anti-malware software. 
  • The information you provide about yourself on social media can lead to identity theft (and actual burglaries by telling the world you are not at home, but on holiday). Be careful with your status updates and revealing your location or holiday plans.
  • Your social media profile can be hacked. Never click on a link until you are sure of the source. One way to check a link is to hover over the link without clicking on it. By doing this you should see the full URL (website address) in the lower corner of your browser, see if it is a website you recognise. If in doubt, do not click on the link.
  • Be wary of third-party applications or “apps”.  Apps may provide entertainment or functionality, but be careful when deciding which apps to enable. Avoid those that seem suspicious and modify your settings to limit the amount of information the app can access.
  • Know the privacy settings of your social media accounts and keep yourself and your information safe. Avoid posting information about yourself that can make you vulnerable.
  • Remember that the internet is a public place. Only post information you are comfortable with anyone seeing, even if your account is “private”.
  • Be cautious. The internet makes it easy for people to misrepresent their identities or motives. Know who you connect with.
  • Be sceptical. Do not believe everything you read online and do not share posts unless you are sure they are true.
  • Remember, what you say and post online is permanent.

9.     REVIEW

The Head: Corporate Affairs is responsible for reviewing and amending this policy when required, subject to Exco approval.